I just concluded the onboarding session for Newarch Landscapes. During the conversation on finding the purpose of our organization, we discussed how the concept of value-addition and differentiation changed over the last century.
Over the last hundred and fifty years, the meaning of value creation changed significantly. The shift from commodities to goods was slow. But the transition from goods to services was swift. The pace accelerated, and customer experience became supreme. Today, the transformation has become the keyword.
However, transformative solutions are impossible to be developed without the organization having a transformative purpose. The purpose is a reflection of the aspirations and values of an organization. They are beyond the ambit of the products and services. A transformative purpose comes from a burning desire to solve some of the most challenging problems.
One way to know whether the purpose of our organization is transformative is to check whether a community is actively taking ownership of it. Are they creating a tribe that has its unique cultural norms? Finding and retaining talent is the biggest challenge every organization is facing today. A transformative purpose acts like a magnet and pulls people who identify themselves with it. The community does not restrict itself to consuming the products/services of the company. They become the company's marketers, developers, advocates, and problem-solvers.
Come, let's discover our transformative purpose.
Subodh Gadgil
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