Sholay was a milestone film for Hindi Cinema. It broke several records on the Box Office.
The film immortalized several characters - Jai, Veeru, Basanti, Gabbar, Thakur, Jailor, Hariram, and even Dhanno!
Hariram works for the Jailor. He spies on the other prisoners and feeds insider information to the Jailor. Jai and Veeru unravel the mechanism and then purposely spread misinformation through him. Ultimately, they manage to escape from Jail.
Keshto Mukherjee played the comic character of Hariram to perfection.
One year, while in college, we were stuck in the Ganesh Visarjan procession. Music was playing at a decibel level of 120! One of our friends rushed in with the news. Another group was willing to take 4 or 5 of us for a trek. We were not sure whom to choose and whom to leave behind. That's when Dipak used the Hariram Gambit. He whispered the word Kalavantin. 3-to 4 heads turned around. They were the people who made it to the trek.
In Sholay, the oversensitive Hariram was a weakness. In our case, oversensitivity was a strength.
Most times, we simply do not entice our prospects to put up their hand for elimination or selection. We, therefore, end up reaching out to a lot of them with the hope of converting a fraction into our customers. This is an expensive and un-scalable strategy.
The first step in marketing is to bribe the prospects to reveal their intentions - interest or disinterest. Provide them a free report or something valuable in exchange for their information. Only the people with real needs would go that extra mile. That way, we can only focus on the hot leads and convert them into our customers.
We can use the Hariram Gambit and increase the ROI of our Marketing Campaigns.
Subodh
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