The festive season is around the corner. I am on intermittent fasting and cannot but watch all my friends savor the delicacies in front of my eyes.
I remember my childhood days. My mother set the curd, dehydrated it, mixed it with sugar in a hand blender, and garnished it with saffron and dry fruits. It was a long process, and it was planned well in advance.
Over the next few decades, while the tradition of preparing Shrikhand remained intact, the chakka was readily available at the local sweet shop. One had to get it from there and blend it with sugar. The time for preparing Shrikhand came down substantially.
In a short period, many brands like Amul, Warana, Chitale made Shrikhand available off the shelf in local shops. No efforts are required to prepare Shrikhand. It is no longer confined only to a dessert for festival meals.
Today, Shrikhand has become a commodity. Nobody even thinks of preparing it in a home. Many people go out for meals on the day of the festival. It is a great time to engage with friends and relatives. People now value this experience more than dessert!
In a short period, businesses have moved from goods and services to one's creating experiences. What has happened with Shrikhand is going to happen with every product. Let's focus on creating experiences for our customers before it is too late.
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