Is your marketing messaging clear?
In an advertisement for Lifebuoy, a kid asks another friend using some other brand whether his soap is slow? The marketing message is...
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subodhsubsay
Mar 2, 20222 min read
Customer Satisfaction - The Amazon Way
I had ordered a book from Amazon. I got a message that it would be delivered on Feb 23, 2022. When I returned home, I checked for the...
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subodhsubsay
Feb 17, 20222 min read
The Hariram Gambit
Sholay was a milestone film for Hindi Cinema. It broke several records on the Box Office. The film immortalized several characters - Jai,...
95 views0 comments
subodhsubsay
Feb 16, 20221 min read
आपका कुत्ता काटता है क्या?
There is a hilarious scene in Chachi-420. Om Puri is chasing Chachi to unearth the truth. In the process, he ends up in a narrow lane. He...
9 views0 comments
subodhsubsay
Feb 5, 20221 min read
Mindshare
The Axe Effect - These words trigger in our mind images of women getting attracted to young guys. These words and the following sequence...
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subodhsubsay
Feb 3, 20221 min read
Don't waste your real estate
Step 1: Remove your name and logo from the Ad. Step 2: Remove your contact address. Will people be able to identify your advertisement...
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subodhsubsay
Jan 30, 20223 min read
Tripping over Truth
Bangladesh has made a lot of progress on several social indicators. One of them is the percentage of the population doing open...
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subodhsubsay
Jan 27, 20221 min read
Enhancing Customer Experience
Every company has a formal way of evaluating customer feedback. A customer provides inputs by filling out a preformatted form. Many...
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subodhsubsay
Jan 26, 20221 min read
Let's make Meetings Productive
I sit in the meetings of many companies. Invariably, many participants are shocked hearing the information presented by their colleagues....
33 views0 comments
subodhsubsay
Jan 24, 20221 min read
The Success Formula
Small Choices + Consistency + Time = Significant Results. DARREN HARDY shared this formula for success in his book - The Compound Effect....
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subodhsubsay
Jan 14, 20222 min read
Speeding your Organization - Sustaining the Momentum Part 2
It is the final blog in the SPEED series. The final factors for sustaining momentum are: 1. Dashboards: Businesses that do not use...
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subodhsubsay
Jan 11, 20221 min read
Speeding up Organizations - Sustaining Momentum
In this series of blogs, we have come a long way. We started with defining the elements of a transformative purpose, dwelled over the...
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subodhsubsay
Jan 10, 20222 min read
Speeding your Organization - Fast Execution
Once you have anticipated the future and shortlisted business ideas, it is time to execute them expeditiously. Speed comes from clarity...
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subodhsubsay
Jan 9, 20222 min read
Speeding your Organization - Divide, Shuffle, Re-evaluate
In my earlier blog, I listed the six ways of expediting decisions. However, when we make decisions quickly, there are a few possible...
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subodhsubsay
Jan 7, 20222 min read
Speeding your Organization - Making Fast Decisions
In the first part of the SPEED Blogs, I dwelled on the process of idea generation and anticipation. However, ideas are like the sand on...
20 views0 comments
subodhsubsay
Jan 6, 20222 min read
Speeding your Organization - Eliminate Bureaucracy
I am helping a company streamline its inventory management system. It is a relatively small size company. Even after two weeks, I haven't...
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subodhsubsay
Jan 5, 20222 min read
Speedy Organizations - Challenge Status Quo
In human history, the gap between our dreams and what we can accomplish was never smaller. Today, a kid with a strong desire, a...
18 views0 comments
subodhsubsay
Jan 3, 20221 min read
Keep it Simple - Focus on Results
Many times, we complicate our business. We know what is to be done and we ignore the obvious steps. I set myself a BHAG (shall reveal it...
18 views0 comments
subodhsubsay
Jan 1, 20222 min read
Speedy Organizations - Eliminating Bad Ideas
Fast companies anticipate trends ahead of their competitors. They also ideate quickly to find feasible solutions to stay ahead of others....
14 views0 comments
subodhsubsay
Dec 28, 20212 min read
A Crusade with a Purpose
Only 30% of new businesses make it past a decade! It is, therefore, an accomplishment that a non-profit organization not only survives...
77 views1 comment
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