The Secret Sauce
I work with many companies and get a chance to observe their growth. Business scale up because of several reasons. A lot has been written...
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subodhsubsay
Jul 12, 20221 min read
With, For, To
In business, all the actions we take fall in one of these three buckets of - With, For, To. We work with our colleagues, partners,...
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subodhsubsay
Jul 12, 20221 min read
Learn, Follow, Break
How do great artists acquire mastery? They train hard under a guru. That's the apprenticeship phase in their journey. Once they have...
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subodhsubsay
Jun 27, 20221 min read
I love her scars
There are a hundred scars on her body, some seen, some unseen Many more are hidden deep in her heart Silently bleeding without a drop of...
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subodhsubsay
Jun 26, 20221 min read
End of the Road
The path bends at the horizon Throwing the hues of grey With those forgotten rhymes The moon wakes up by the bay Without a destination,...
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subodhsubsay
Jun 5, 20221 min read
Referral is not just a Marketing Strategy - Part 3
Over the last two blogs, I highlighted: 1. How a business can become remarkable to become referable. 2. How to identify your unique...
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subodhsubsay
Jun 2, 20221 min read
Referral is not just a Marketing Strategy - Part 2
In my last blog, I elaborated how being remarkable is the first requisite to becoming referrable. It always is possible when you have a...
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subodhsubsay
Jun 2, 20221 min read
Fast and Furious
Thursdays are always fast and furious. Today wasn't an exception to the routine. 5 am Wakeup5.30 - Stretching up and meditation 6.00...
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subodhsubsay
Jun 1, 20222 min read
Referral is not just a marketing strategy - Part 1
While working with many small and medium businesses, I observe a recurring trend. Most of their profitable customers come to them from...
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subodhsubsay
May 22, 20221 min read
How to use Stories to sell your USPs
I have seen business presentations crammed with numbers, charts, and graphs. While numbers are essential, they do not connect with us at...
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subodhsubsay
May 20, 20222 min read
Make the Numbers Speak
Very few small companies have an identified target customer segment. They are not aware of why they get some business and lose others....
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subodhsubsay
May 15, 20222 min read
Sales is a Disqualifying Process
So, you have just run a marketing campaign and ended up with a handful of leads. What do you do next? Contact each of them one after...
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subodhsubsay
May 13, 20223 min read
Making the most from Tradeshows
The planning for a tradeshow should start months in advance. Participation in a tradeshow is a strategic initiative. It is, therefore,...
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subodhsubsay
Apr 18, 20222 min read
Chak De with a Marketing Plan
One of my favorite movies is Chak De India. In case you have never watched it, I will give you a quick summary: - Women's Hockey is...
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subodhsubsay
Mar 30, 20222 min read
From Trimurti to Dashavtar Model
Product Life Cycle Management (PLM) has been the go-to model for many marketing pundits in deciding on introducing new products. The...
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subodhsubsay
Mar 26, 20221 min read
How to make people consider reading your blog or listen to your pitch?
A good product or service is not a guarantee that people will line up to buy. A sales copy (Ad) makes that happen. The headline is the...
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subodhsubsay
Mar 23, 20223 min read
Using data to unravel undercurrents
Back in 2019, I started using Google Trends and various analytics tools provided by them. They are insightful and useful. I am sharing a...
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subodhsubsay
Mar 16, 20222 min read
Increasing Sales with a few Small Levers
I studied control systems for my engineering degree. The curriculum focused on teaching us the negative feedback control system. Such a...
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